Verifying google business listing2/10/2024 The single most important marketing step many local businesses make is making sure your Google listing is accurate, attractive, and up-to-date. Google Business Listings are now a critical component of local SEO. Your Google Business listing is the first thing many prospective customers will see when they search for your business. Why should I claim and verify my Google Business Listing? You’ve very likely used Google business listing to get directions or check a store’s hours. If you have used Google, you are familiar with business listings. ![]() Google Business Listings appear in Google Search and Maps results across desktop, mobile and voice search. Prospective customers will see these updates when your listing displays on Google Search or Maps.Īdditionally, Google displays users generated details about the business, including photos, reviews, and questions asked by prospective customers. You can also post your latest promotions, events, and updates on your business listing. Users can also send a text message to the business if the business has activated text messaging. When searching from Google Maps on mobile devices, users can easily click the business listing to call the business or get directions. Google business listings also include vital contact information including your physical address, phone number, and a link to your website. Google Business listings display vital business information to prospective customers including your business name, ratings, hours of operation, and a brief description of your business. What’s included in a Google My Business Listing? ![]() If your listing includes the wrong hours, you might be losing customers who think you are closed when you are actually open for business. To make a powerful first impression on these customers, a strong and accurate Google My Business listing is critical.įor instance, if your listing doesn’t contain an accurate description of your business or lacks attractive photos, you may be losing customers at the very start of the search process. Google Maps is used by close to 70% of smartphone users – nearly 6x over the number 2 app (Waze at 12%). Google Maps is by far the most widely used navigation app. The vast majority of smartphone owners regularly use maps and navigation apps. To give you a sense of how important Google Business Listings are for local businesses, consider the following. In many cases, prospective customers will make the decision to visit your business (or not) after viewing your listing, without ever clicking through to your website. Your Google My Business listing is often the first thing prospective customers see when they search for your business. Why are Google My Business Listings So Important? Check out our Google My Business scheduler and auto poster. You can use to schedule and auto post your promos and updates to your Google business listing. This means prospective customers will see your latest promotions in the search results when they search for your business on Google search and Google Maps. You can also post your most recent offers, updates, and events to your Google business listing. Once you complete this simple process, you can update your business hours, add photos to your listing, respond to reviews, and answer customer questions. Click To Tweetįirst, you’ll need to claim and verify your business listing. What many business owners don't know is that you can update your business details, respond to reviews, and interact with potential customers via your Google My Business listing. So if you’re a business owner, your business may be listed here – even if you’ve never added your business details to Google. Google generates these business listings from publicly available information. You can quickly view the business name, photos, description, ratings, address, phone number and hours of operation. ![]() These are the search results that display vital information about relevant businesses in your local area. ![]() When you search on Google or Google Maps, you’ll regularly see business listings as part of the search results. In this post, we’ll provide some background on Google My Business listings along with instructions on how to claim and verify your business on Google. In fact, there seems to be near universal agreement on the most important step businesses can take to boost their local digital marketing: Actively managing your Google My Business listing.īefore you can manage your Google business profile, you’ll need to first claim and verify your Google My Business listing. When you talk with local SEO experts, you’ll hear a lot about the importance of Google My Business.
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