Create an infographic for2/12/2024 ![]() (Source: ) Why use infographics in your strategy? You can create a drawing and use coding language to animate it or film the process and edit the video, which is a technique known as stop motion. They’re ideal to explain more complex topics besides being content that is more likely to be shared due to the way content is explained.īecause of the movement of the images, the process entails two parts: the drawing (art) and animation. Since they don’t allow audience interaction, the piece should guide the visitors’ reading so as to not compromise the understanding of the message.Īnimated infographic is created in the format of animated videos or GIF (Graphic Interchange Format), which are moving pieces. They are ideas to pass on simpler information, such as a numeric variation but also to explain more complex concepts, like a company’s organogram. Static infographic comprises, usually, an image and a short text. Besides, being more visually attractive, they help to understand the information, since the user decides how they’ll read it. InteractiveĪs the name states, interactive infographics have elements that allow the reader to interact with the content with clickable links, menus, timeline, etc. Just like any other media, infographics come in different formats, which can be used according to your need (attracting leads or increasing your sales) and the profile of your potential customer. All information that can be grouped together to make reading easier and improve the reader’s understanding of the topic can be turned into infographics. ![]() Unlike what a lot of people out there think, infographics don’t need to have numbers to be relevant. In practice, this resource is used to educate the reader before introducing them to a product or service. One of them is the infographic, which, besides coming with important information for your audience, is useful to guide your reading in more pleasing and intuitive ways.īut do you really need to be or work with a designer to create infographics for your texts? Actually, you don’t!Įven though hiring an expert is always the best option, you can also create infographics without spending a lot of money, by using free tools available on the Internet.ĭo you want to know how? Keep on reading this text until the end to find out! What’s an infographic?Īccording to the dictionary, an infographic is: “ A visual representation of information or data, such as a chart or a map, especially of information that is more easily imparted by such a representation than by written text.” When you have a good week it's a nice friendly blue, if you have a not-so-good week it's red for danger.There are several resources that can enrich your content and contribute to a good user experience on your page. You log in with your Google ID, give them your analytics code, and they send you a weekly infographic which tells you how you've done in all the key areas. ![]() If you have a website which uses Google Analytics to track statistics, but don't want to be logging in to check your stats all the time, visual.ly provide a useful free service. Bonus option: Visual.ly for Google Analytics Infographics Thirdly, use a non-standard font - download one from - as typography makes a huge difference. Secondly, use images from somewhere like, or icons from, to make your content interesting (along side graphs and charts you can copy and paste in from Excel). The keys to making an infographic are firstly to edit your slide to the right dimensions: go into the Design tab, choose Page setup and then choose, for example, A3, Portrait. Then you can layer more and more stuff on, and easily move it around - unlike Word which is a nightmare for that sort of thing, and a bit like Photoshop, but without the need for a 2 year learning curve. The main reason it's good is because you can take something - a chart or graph from excel, words written in interesting fonts, icons, images - and put it on a slide, and it just stays where you put it. It's more flexible people than people realise (especially the two most recent iterations, 2013 + 2016), and that makes it surprisingly good for infographics. The much maligned PowerPoint is actually a very good tool which is often deployed spectacularly badly by its users. 4) Good for surprising you with its potential for making infographics: PowerPoint! Downsides include the free version being fairly stripped back of features, and even the cheaper paid for version being out of financial reach for most non-profits. Other pluses with Infogram include its ability to import data from a really impressive variety of sources.
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